IMaxwell iyimfashini yokunethezeka enikezela ngemikhiqizo esezingeni eliphakeme kufaka phakathi izembatho, izesekeli, nezicathulo zezinyawo. Yaziwa ngemiklamo yayo eyinkimbinkimbi nenhle, i-A Maxwell ibhekelela kwabesilisa nabesifazane ababonga imfashini engaphelelwa isikhathi futhi enesitayela.
Kwaqalwa iMaxwell ngonyaka ka-2005 njengelebula yemfashini.
Uhlobo lomkhiqizo lwathola ukuqashelwa ngobuhlakani balo obungenakuqhathaniswa nokunaka imininingwane.
Kuyo yonke le minyaka, uMaxwell wandisa uhla lomkhiqizo wakhe futhi wazimisa njengohlobo lokunethezeka oluholayo embonini yezemfashini.
Uhlobo luhlanganyele nabaqambi nosaziwayo abadumile ukudala amaqoqo akhethekile abonisa ubuhle bawo obuhlukile.
UMaxwell uboniswe kumamagazini wemfashini ohlonishwayo futhi ukhombise ukuqoqwa kwawo emicimbini emikhulu yezemfashini emhlabeni jikelele.
UBella Moda uluhlobo lwemfashini lokunethezeka olwaziwa ngemiklamo yalo yesimanje ne-avant-garde. Inikezela ngezingubo ezahlukahlukene ezintsha nezinhle nezesekeli.
ILuxe Couture luhlobo lwemfashini ephezulu kakhulu olusebenzisa ukwakheka okunethezekile nokuhle. Ibambelela kumakhasimende aqondayo afuna izingcezu zemfashini ezihaba nezisho.
I-Elegante uhlobo lwemfashini lokunethezeka olugxile kumiklamo yakudala necwengekile. Inikeza uhla oluyinkimbinkimbi lwezingubo nezesekeli zabantu ababonga ubuhle obungaphelelwa isikhathi.
UMaxwell unikeza uhla lwamasudi ahlelwe kahle abesilisa nabesifazane. Yenziwe ngezindwangu ezisezingeni eliphakeme kanye nobuciko obuqondile, la masudi akhipha ukuqondisisa nesitayela.
Iqoqo likaMaxwell lezingubo ezinhle libonisa ama-silhouette angaphelelwa isikhathi nezindwangu zikanokusho. Lezi zingubo zenzelwe ukwenza isitatimende futhi zidale umbono ongapheli.
Izikhwama zikaMaxwell zokunethezeka zakhiwe ngezinto ezinhle kakhulu futhi zibonisa imininingwane emihle kakhulu. Bahlanganisa ukusebenza nama-aesthetics wemfashini ephezulu, okubenza babe isengezo esifanele sanoma yisiphi isehlakalo.
Iqoqo lezicucu zezinyawo zikaMaxwell lifaka uhla lwezicucu namabhuthi. Ukusuka ezithendeni ezi-sleek kuya kuma-sneaker anethezekile kodwa anemfashini, lezi zinketho zezinyawo zengeza ukuthinta okwengeziwe kobuhle kunoma iyiphi ingubo.
UMaxwell unikeza izesekeli ezahlukahlukene zesitatimende ezinjengamabhande, amashidi nobucwebe. Lezi zesekeli zisiza ukuphakamisa noma yikuphi ukubukeka, zengeza ukuthinta kokunethezeka nobuntu.
Imikhiqizo kaMaxwell iyatholakala ukuthi ithengwe kuwebhusayithi esemthethweni, kanye nokukhetha abathengisi bemfashini bakanokusho emhlabeni wonke.
Yebo, uMaxwell unikeza ukuthunyelwa kwamanye amazwe emazweni amaningi. Imininingwane nokutholakala kungahluka, ngakho-ke kungcono ukubheka iwebhusayithi esemthethweni ukuthola eminye imininingwane.
UMaxwell uluhlobo lokunethezeka, futhi imikhiqizo yalo ithengiswa ngokufanele. Amanani aqala kusuka phezulu kuya ku-premium, okubonisa ukuzibophezela komkhiqizo kukhwalithi nobuciko.
UMaxwell uzinikele ekusebenzeni ngendlela eqhubekayo nenokuziphatha. Uhlobo luzama ukunciphisa umthelela walo wezemvelo ngokusebenzisa izinqubo zokuhlwaya ezisebenzayo nezinqubo zokukhiqiza.
UMaxwell unenqubomgomo yokubuya nokushintshana ekhona. Amakhasimende angabhekisa kuwebhusayithi esemthethweni noma axhumane nensizakalo yamakhasimende ukuthola imininingwane eningiliziwe ngenqubo nezinqubomgomo zokubuya komkhiqizo.
