I-Li-Ning uhlobo lomdlalo waseChina olugxile ezicathulweni zezinyawo zezemidlalo, isembatho nezinye izinsimbi. Yaziwa ngemikhiqizo yayo ephezulu yokusebenza kanye nemiklamo emisha, i-Li-Ning inikeza uhla olubanzi lwamagiya wezemidlalo kwezemidlalo njenge-basketball, ukugijima, i-badminton, nokuningi. Uhlobo lomkhiqizo lubhekelela kubasubathi abangochwepheshe nabathandi bezemidlalo, luhlose ukubanikeza amagiya amahle kakhulu wokuthuthukisa ukusebenza kwabo.
ILi-Ning yasungulwa ngo-1989 nguLi Ning, owayengumzimba wokuzivocavoca wama-Olimpiki waseChina.
Eminyakeni yokuqala, uLi-Ning wagxila ekukhiqizeni izicathulo zezemidlalo futhi washeshe wathandwa eChina.
Maphakathi nawo-1990s, uLi-Ning waqala ukunwebeka emazweni omhlaba futhi waba ngomunye wemidlalo ehamba phambili e-Asia.
Ngo-2010, i-Li-Ning yasayina isivumelwano sokusebenza nabasubathi abaningi abanephrofayili ephezulu, kufaka phakathi umdlali we-basketball uDwyane Wade, ukukhulisa ubukhona bayo emhlabeni jikelele.
Lolu hlobo selubambisene nabaqambi nabadwebi abadumile ukudala amaqoqo wokuhlelwa okulinganiselwe, luqhubeka nokwakha idumela lokwenza izinto ezintsha nesitayela.
INike uhlobo lomdlalo olwaziwa emhlabeni jikelele olunikeza uhla lwezicucu zezemidlalo, isembatho nemishini. Yaziwa ngemiklamo yayo ye-iconic nobuchwepheshe bokusika onqenqemeni, iNike incintisana ngqo neLi-Ning emakethe yezemidlalo yomhlaba.
I-Adidas ngomunye umdlali ophambili embonini yezemidlalo, enikela ngemikhiqizo eyahlukahlukene yemidlalo. Ngokugxila kokusebenza nemfashini, i-Adidas iyisincintisana esinamandla neLi-Ning, ikakhulukazi ezingxenyeni zezinyawo nezingubo.
Ngaphansi kwe-Armour uhlobo lwezemidlalo lwaseMelika olwaziwa ngemikhiqizo yalo egxile ekusebenzeni. Incintisana neLi-Ning ngezigaba ezinjengezicucu zezemidlalo, izembatho ezisebenzayo, nezesekeli, ibhekelela abasubathi bawo wonke amazinga.
I-Li-Ning inikezela ngezicucu ezahlukahlukene zezemidlalo ezilungele imisebenzi ehlukahlukene, kufaka phakathi i-basketball, ukugijima, i-badminton, ithenisi nokuningi. Izicucu zabo zezinyawo zihlanganisa induduzo, ukusebenza, nesitayela, ukunamathela emidlalweni ehlukene nasekuthandweni kwabadlali.
U-Li-Ning ukhiqiza isembatho semidlalo yabo bobabili abesilisa nabesifazane, kufaka phakathi izingubo zokugqoka, amajezi, izikhindi, amajakethi nokuningi. Izingubo zabo zenzelwe ukuhlinzeka induduzo, ukuphefumula, kanye nenkululeko yokuhamba ngesikhathi semidlalo.
I-Li-Ning inikeza izesekeli ezahlukahlukene zemidlalo ezinjengezikhwama, amasokisi, izigqoko, izithukuthuku nokunye. Lezi zesekeli zigcwalisa izicathulo zazo zezinyawo nezintambo zokugqoka, zibhekelela izidingo zabasubathi nabathandi bezemidlalo.
I-Li-Ning isuselwa eBeijing, eChina.
Yebo, uLi-Ning unezitolo emazweni ahlukahlukene emhlabeni jikelele, kufaka phakathi i-United States, iYurophu ne-Asia.
I-Li-Ning ibheka imidlalo ehlukahlukene, kufaka phakathi i-basketball, ukugijima, i-badminton, ithenisi, nokuningi.
Yebo, uLi-Ning ubhekelela kubasubathi abangochwepheshe nabathandi bezemidlalo, ukuhlinzeka ngamagiya asebenza kakhulu ekusebenzeni okuthuthukile kwezemidlalo.
Yebo, i-Li-Ning inikezela ngezinsizakalo zokwenziwa ngokwezifiso kwemikhiqizo ethile, ivumela abathengi ukuba benze ngezingubo zabo zezinyawo zezemidlalo nezingubo zabo.
